Hong Leong Bank Berhad
Hong Leong Bank Berhad is a regional financial services company based in Malaysia, with presence in Singapore, Hong Kong, Vietnam, Cambodia and China. The Bank is technology focused and emphasises the development of financial capabilities to serve its clients across the five geographies.
HLB is listed on Bursa Malaysia Berhad and forms part of the Hong Leong Group. Headquartered in Kuala Lumpur, the Bank has a strong Malaysian entrepreneurship heritage.
HLB was originally incorporated as Kwong Lee Mortgage and Remittance Company in 1905 in Kuching, Sarawak and later as Kwong Lee Bank Limited in 1934, bearing heritage of the oldest local financial institution in Malaysia. Kwong Lee Bank Berhad was acquired by the MUI Group in May 1982 and renamed Malayan United Bank Berhad on 2 February 1983. In 1989, it was renamed as MUI Bank. Under the MUI Bank banner, it grew from 11 to 35 branches nationwide. On 3 January 1994, Hong Leong Group acquired MUI Bank Berhad through Hong Leong Credit Berhad (now known as Hong Leong Financial Group Berhad) and renamed it Hong Leong Bank Berhad. The Bank was listed on the Kuala Lumpur Stock Exchange (now under Main Market of Bursa Malaysia) on 17 October 1994 and since then has grown by leaps and bounds, organically as well as through mergers and acquisitions. Its merger with EON Bank Group in 2011 placed HLB as Malaysia’s fifth largest banking group; with over RM200 billion in assets as at 30 June 2019.
HLB’s extensive branch network extends beyond Malaysian borders with one branch each in Labuan Offshore, Singapore and Hong Kong respectively, four branches in Vietnam, six branches in Cambodia, and a representative office in Nanjing, China, as well as a full-service call centre and more than 1,100 self-service terminals. Wealth Management services are offered through branches in Malaysia, Singapore and Hong Kong, in addition to various Priority Banking centres located throughout Malaysia and one in Singapore.
On the regional front HLB was the first Malaysian bank to enter the Chinese banking sector in 2008 with a strategic investment in Bank of Chengdu Co., Ltd (“Bank of Chengdu”) and has an 18% stake in the company. Bank of Chengdu is a leading city commercial bank in Western and Central China based in Chengdu, the capital of Sichuan Province which is listed on the Shanghai Stock Exchange. HLB also holds a 12% equity investment in Sichuan JinCheng Consumer Finance Company, a licensed consumer finance firm established in Chengdu in March 2010. In November 2013, HLB had set up a representative office in Nanjing which commenced operations in February the following year.
As a bank that places customers at the core, HLB leverages the latest in digital technology to offer meaningful financial products and services that fulfil customers’ needs. We look for opportunities in the challenges faced by individuals and businesses in their banking needs today so that we can innovate customer experiences tomorrow. We will continue to embrace opportunities that new technologies bring and strive to deliver the best digital and human experiences available in the market, so that clients can benefit from banking with HLB.
With the rapidly-changing financial landscape, coupled with fast-paced technological changes, staying attuned to our customers’ expectations and aspirations are critical to our ongoing efforts to develop capabilities and banking products and services that are centred on clients’ needs. HLB’s ethos of being Digital at the Core will continue to propel us to innovate and leverage on technology to increase efficiency and productivity towards improving the overall customer experience, as well as to future proof our workforce by upskilling employees’ competencies and skill sets. The digital ambition of HLB is to continuously provide our customers with a personalised approach and simpler, more efficient and seamless banking experience for them to live life “uninterrupted”.Building on strong entrepreneurial roots and its firm foundation of values, HLB is committed to embedding itself in the communities within which it operates to meet the needs of its customers. Under the umbrella of the Hong Leong Financial Group, the Group’s ability to harness cutting edge technologies to provide a comprehensive suite of conventional and Islamic financial products and services under one roof truly makes it a leading integrated financial services organisation in Malaysia and Asia.