Hong Leong Financial Group is a diversified financial group whose businesses provide a broad range of financial products and services to consumer, corporate and institutional customers.
Hong Leong Financial Group Berhad, the holding company for Hong Leong Group’s banking and financial services, has been consistently progressing through the years guided by focused business strategies supported by strong management and financial discipline.
Hong Leong Financial Group Berhad (“HLFG” or “the Group”) offers an integrated suite of conventional and Islamic financial products and services which enables it to reach out and connect with customers not only in Malaysia, but throughout the region.
Through Hong Leong Bank Berhad (“HLB” or the “Bank”), the Group provides comprehensive offerings in personal financial services, business banking, treasury, transaction banking, and wealth management and regional services of wide ranging and innovative financial solutions. These services are delivered through traditional means and comprehensive digital channels – online and mobile banking, as well as a digital branch concept designed to provide complete customer satisfaction with a simple, efficient and seamless experience aided by technology.
HLB’s extensive branch network extends beyond Malaysian borders with one branch each in Labuan Offshore, Singapore and Hong Kong respectively, four branches in Vietnam, six branches in Cambodia, and a representative office in Nanjing, China, as well as a full-service call centre and more than 1,100 self-service terminals. Wealth Management services are offered through branches in Malaysia, Singapore and Hong Kong, in addition to various Priority Banking centres located throughout Malaysia and one in Singapore, HLB is well positioned to offer effective, sound and responsible financial solutions to Malaysians from all walks of life.
The Singapore branch of HLB operates under a full banking license and offers a comprehensive range of financial services to business, retail and high net worth customers through 4 core business segments – business & corporate banking, personal financial services, private wealth management and global markets. The branch is forging ahead by expanding the client segments value proposition, expanding employee’s capabilities and stepping-up its digital transformation to enhance clients’ experiences and operational efficiency.
The Bank’s branch in Hong Kong offers Treasury and Wealth Management products and services. It is also the first bank in Hong Kong to launch an Islamic banking window and is focused on developing a value proposition to allow it to build an SME business base to take to market in the new financial year.
Hong Leong Bank Vietnam Limited (“HLBVN”), a subsidiary of the Bank, commenced operations in October 2009. HLBVN is a full-fledged commercial bank in Vietnam whose principal activities include provision of retail loans, deposit products, wealth management, and priority banking services to individuals. Whereas business banking solutions include working capital and term loans, deposit and liability management products and trade finance services as well as foreign exchange (“forex”) and money market services. To date HLBVN has a branch and a transaction office, both located in Ho Chi Minh City and a branch each in Binh Duong and Hanoi while Hong Leong Bank (Cambodia) PLC (“HLBCAM”) commenced operations in 2013 as a 100% wholly owned subsidiary providing comprehensive financial services covering consumer banking, business banking, global markets and transaction banking services. With six full-fledged branches located in Phnom Penh, HLBCAM’s primary customer focus is towards established SME and Commercial corporate customers, high net worth individuals, affluent and emerging affluent as well as tech savvy young professionals.
HLB was the first Malaysian bank to enter the Chinese banking sector in 2008 with a strategic investment in Bank of Chengdu Co., Ltd (“Bank of Chengdu”) and has an 18% stake in the company. Bank of Chengdu is a leading city commercial bank in Western and Central China based in Chengdu, the capital of Sichuan Province which is listed on the Shanghai Stock Exchange. HLB also holds a 12% equity investment in Sichuan JinCheng Consumer Finance Company, a licensed consumer finance firm established in Chengdu in March 2010. In November 2013, HLB had set up a representative office in Nanjing which commenced operations in February the following year.
HLA Holdings Sdn Bhd (“HLAH”) is the insurance holding company of the Group. HLAH’s subsidiary Hong Leong Assurance Berhad (“HLA”) is a leading Malaysian life insurance company backed by a strong and competent agency force. To expand its influence, HLA merged its general insurance business with that of MSIG Insurance (Malaysia) Bhd in a strategic partnership. Today, Family Takaful is provided through Hong Leong MSIG Takaful Berhad. HLAH is also present in Hong Kong and Singapore through its subsidiaries, Hong Leong Insurance (Asia) Limited and HL Assurance Pte Ltd.
In addition to banking and insurance, HLFG provides investment banking, stock broking and fund management services through Hong Leong Capital Berhad (“HLCB”) Group. Hong Leong Investment Bank Berhad, a subsidiary of HLCB, offers relevant and effective solutions to institutional clients seeking to access capital markets, as well as utilise innovative trading products and services across treasury, equities, derivatives and foreign exchange.
Another key subsidiary, Hong Leong Asset Management Berhad (“HLAM”), was the result of a merger between HLG Unit Trust Berhad, a pioneer in the Malaysian unit trust industry, and HLG Asset Management Sdn Bhd. Today, HLAM offers a comprehensive range of managed solutions across equity and debt asset classes, along with efficient customer support and communications, to help its customers achieve superior long-term risk-adjusted returns.